Amazon Story - how to make eCommerce decisions

Amazon is making decisions well, Jeff Bezos said: “...Some decisions are consequential and irreversible or nearly irreversible—one-way doors—and these decisions must be made methodically, carefully, slowly, with great deliberation and consultation....."

Amazon is making many decisions daily for example:

• how to retain and increase sales to existing customers, attract new customers, and satisfy our customers’ demands;
• how to offer products on favorable terms, manage inventory, and fulfill orders;
• how to introduce competitive stores, websites, products, services, price decreases, or improvements;
  changes in usage or adoption rates of the Internet, e-commerce, electronic devices, and web services, including outside the U.S.;
• how to manage timing, effectiveness, and costs of expansion and upgrades of our systems and infrastructure;
  variations in the mix of products and services Amazon sells;
• how to manage variations in level of merchandise and vendor returns;
• how to offer fast and free delivery, continue to reduce prices worldwide, and provide additional benefits to our customers;
• how to manage operators of the networks between Amazon customers and stores successfully charge fees to grant Amazon customers unimpaired and unconstrained access to online services;
• how to invest in technology and content, fulfillment, and other expense categories;
• how to manage increases in the prices of fuel and gasoline, as well as increases in the prices of other energy.