Personalized Intelligence

Today’s top ideas to consider:

• Building the apps and to build experiences that are as deeply integrated as possible into every device and mobile app that people use.
• Making significant investments in improving the technical foundation of apps and designing new products and integrating into these mobile systems
• Building Camera app, shipped 2 releases of Android app, and then worked with Apple to integrate into upcoming release of iOS
• Selectively close servicing functionality gaps, peer data suggests an initial focus on card services.
• Build out world-class teams with competencies in different technical stacks

Top failures to avoid:

• People are either looking to get an answer to their query, to learn about a product or make a purchase. If they cannot find the content or it is difficult to locate stuff, so they leave.
• Slow loading with high-resolution images consume lots of bandwidth while loading.
• Web page that says “404 error” or “this page does not exist”.
• Inconsistent design confuses the audience and makes them lose interest with different fonts on each page.

Today’s top ideas:

• Consider making it easy to share video, to make it easier to capture video. Facebook app offerred with a version that has a camera, directly just one swipe away from News Feed, with creative effects for photos and videos.
• Consider product quality changes impacts daily active user growth always.
• Keep building the products that allow businesses to get a higher return for the dollars they spend and allow people to see more relevant information in ads on platform.

Top failures to avoid:

• Website server response times with a number of performance bottlenecks 
• Large site images with a number of redirects or 301s
• Lack of minifying code like HTML, JavaScript, and CSS with unnecessary elements
• Lack of browser caching and missing design where often browsers need to reload pages

Today’s ideas:

• Transactional customers visit mobile and transact with comparable frequency to peers, much headroom remains to target leading engagement.
• Invest in merchant analytics and use data to help merchants' deeper understanding of consumer buying behaviors and also building new merchant services whether that means continuing to serve financing for a variety of cart sizes as well as some innovative solutions like brand-sponsored engagement promotions.
• Offer good product organization, listen to customers, and innovate based on their needs.
• Have internal product road map, but much of your engagement innovation should be from requirements from merchant and platform partners. 

Today’s ideas:

• Focus on growth across, by increasing the relevance of the ads, the ads must get better in terms of reaching the right people at the right time.
• Consumers usually move to new features, to new products, to new places before marketers.

Today’s ideas:

• Keep building the products that allow businesses to get a higher return for the dollars they spend and allow people to see more relevant information in ads on platform.
• Invest heavily in both algorithms and the social data on which those algorithms operate including how that first-party and third-party data is managed from creation all the way through model training, validation, testing, and live decisioning.
• Build the real long-term advantage is the model development process which brings together the algorithms, the data, and the previous iterations of the model to advance the effectiveness of the next model.
• Approach all the models in machine learning system in social media that create an advantage in personalization, servicing, social media analytics, etcetera. 
• Aggregated machine learning system for social media analytics, the growing collection of models fed from that growing body of data, creates a wonderful flywheel of better decisions, more efficient decisions that improve the quality of the user experience while delivering more value to consumers and merchants.